Archneer Artware Store

The Pretoria-based store, Archneer, has over the years become a well-known brand and one-stop store when it comes to art and stationary supplies. The store prides itself in stocking a wide range of general as well as more specialised products. The store owner wanted to focus people’s attention more on the specialised nature of the store, which involved a complete rebranding process.
The new identity moves away from the traditional branding of stationary stores and presents Archneer more as an art gallery or “Artware Store” that caters for all artists’ individual needs. The colours were inspired by traditional blue and red ink and the logo combines different symbols to create a stamp. The symbols include a pencil, paint brushes, the letter “A” and a protea to add a local flavour to the store.